Overview

A subscription-driven brand needed a site that looked expensive and behaved itself. Pages were slow, edits were scary, and the plugin pile was… a pile. We rebuilt the experience from the ground up—clean architecture, reusable blocks, and managed hosting—so the team can publish fast without breaking the vibe.

How We Approached

We start with outcomes: what should this site do? After a quick audit and analytics pass, we mapped the funnel, wrote page briefs, and built a component system the team could actually use. Then we cut the bloat, tuned performance, and moved them onto monitored hosting with staging, backups, and a release routine. Less drama, more shipping.

What We Built

  • ✓ Salient-based theme with a component library (hero, features, pricing, FAQs, CTAs).
  • ✓ Global styles for typography, spacing, and color — one switch updates everything.
  • ✓ Checkout flow + lead capture with GA4 events and UTM hygiene.
  • ✓ Image pipeline: WebP, lazy-load, CDN caching.
  • ✓ Release routine: staging → review → one-click deploy with automatic backups.

Performance & Results

1.7s
Homepage load (was 5.1s)
+24%
Checkout completion
–80%
Support tickets about “site issues”
Numbers representative of this build; some details anonymized.
Tech Stack
Performance Kit

WebP image pipeline, lazy-load, CDN caching. Core Web Vitals tracked and tuned.

 

Editor Experience

Salient + custom blocks, global styles, role permissions, inline docs. Edit without breaking the brand.

Reliability

Managed hosting, staging, uptime monitor, and nightly offsite backups. Error logs → Slack alert.

How The Project Was Received

“Homepage load dropped from 5.1s to 1.7s. Checkouts up 24% in six weeks. Looks expensive and runs like a machine”

Operations Leadsubscription brand

“Content goes live in hours, not days. Search visibility is up 3.1× in 90 days with clean attribution.”

Editor,media collective